What Services Does an Export Management Company Provide?
A fully integrated Export Management Company such as the Johnson Group offers all of the services and resources required to successfully sell internationally, including market research, strategic planning, a managed sales effort and completion of all required trade support activities.
Acting as the de facto international sales department for our partner companies in defined territories, we approach each prospective new market by performing the due diligence necessary to determine the actual potential. We conduct market research, assess possible barriers to entry, evaluate the competition and ultimately identify and qualify possible opportunities in that market.
Preliminary Services
- Market research
- Assess possible barriers to entry (prohibitive tariffs, duties, regulations, etc.)
- Evaluate competition
- Analyze competitive advantages
- Identify opportunities
- Create strategic sales and marketing plan customized to targeted markets
In the sales effort, we assist with the translation of marketing materials and assume all of the front line responsibilities required for achieving results, such as prospecting for customers, promoting products, face-to-face sales presentations, exhibiting at foreign trade shows, identifying potential distribution channels, providing customer service and post sales support.
Sales Services
- Assistance with developing, adapting and translating marketing materials
- Prospecting for customers
- Product promotions, exhibiting at foreign trade shows
- Direct sales calls and presentations
- Identifying all potential distribution channels
- Complete customer service and post sales support
In addition, we provide all of the support activities required for international trade. We help obtain certifications, ensure regulatory compliance, coordinate and manage shipping and distribution logistics, complete export/ import documentation, secure international payments and handle claims.
Trade Support Services
- Government Regulatory Compliance (USA & EU)
- Product Certifications: CE, GS, VDE, DIN marks; Eco labeling, Green Dot program
- Protecting Intellectual Property Rights - Foreign Patent/ Trademark / Copyright Registrations
- Arranging Ocean/ Air / Rail Freight and Cargo Insurance
- Export Documentation
- Optimizing efficiencies in the supply chain to reduce costs and speed delivery
- Securing and collecting payments
With our comprehensive program, the Johnson Group is able to provide a turnkey, cost-effective, results-oriented approach to entering new markets that guarantees the highest probability of success.
