Why Sell to Europe?
Europe represents a collection of markets with enormous potential for a U.S. manufacturer. Taken as a whole, the prosperous European Union (EU) is the largest market in the world and the principal trading partner for the USA. With 500 million people in 27 member countries united in a common market, it represents a vast opportunity to sell to potential customers that have tastes, preferences and purchasing power comparable to the USA.
Benefits of Targeting European Markets
- Large population with purchasing power similar to the USA (500 Million people in the EU)
- Similar tastes, preferences, culture as the USA
- Value of the dollar is historically low, making US products less expensive for Europeans
- Established transportation links between U.S. and European ports facilitates trade
The challenge in attempting to sell to so many diverse markets that use different languages, often different currencies, and in some cases different regulatory requirements, is that it requires a customized approach; one size does not fill all. This is where the Johnson Group’s experience working in these markets and customized sales plans prove to be real assets in streamlining the export process, eliminating the risk of costly mistakes and producing results for our partners in the form of faster and more efficient market penetration.
Keys to a Successful European Sales Program
- International Sales and Marketing Plan tailored to individual countries and target markets
- Defined goals and strategies
- Knowledge of EU import regulations and compliance requirements
- Efficient shipping and distribution over a large geographical area
- Face-to-face, relationship based sales approach
- Excellent customer service and post sales support
- Long-term commitment to market development and customers
Fortunately for anyone considering an export initiative to Europe right now, it is an ideal time to get started, as the dollar is trading at historical lows against currencies like the euro and pound, which in effect discounts products made in the USA for European buyers.
Ultimately, a quality product with distinct competitive advantages, backed up with a commitment to responsive customer service, is required for long-term success in these markets. However, at present the timing is exceptional to approach new customers with extra-competitive pricing providing an added incentive to begin a relationship.
An experienced Export Management Company such as the Johnson Group that specializes in Europe can facilitate your entry into these markets and help ensure long-term success by creating and managing an international sales program tailored to your specific products and competitive advantages.
